Friends, smartphones are a product that has become an essential part of our lives in today’s day. It means, deciding which new phone to buy, dealing with a lost or broken phone, facing software issues, and keeping up with the tech life are major aspects that revolve around this device.
If we talk about a significant portion of our lives, smartphones have become an essential item. Choosing a new phone, dealing with a lost or broken phone, addressing software issues, and keeping up with the tech life have all become crucial decisions we make. In the world of smartphones, one important thing is the role it plays in our lives. It has become an integral part, connecting us in various ways.
If we discuss a major part of our lives, it revolves around this phone. In today’s article, I will share how some mobile companies are manipulating consumers in different ways through their various schemes. The smartphone market is such an important aspect of our lives. The way we are connected to our mobile phones has made it an essential item in my life. At the same time, we have given it more importance, or you could say, it receives more attention due to the promotional material of various brands.
How Smartphones company’s play with our mind
The way mobile phone companies portray it, in their eyes, a mobile phone can change a person’s life. If we look at commercials where an employee in the office gets a new phone and suddenly becomes the star of the party, it reflects the impact a phone can have on someone’s life. The boss praises them, they get a promotion, and all their work is efficiently completed with the phone ticking away. It becomes the star of the party due to its excellent camera and overall features, changing the person’s life to a different level just because they got a new phone.
Just because a person has purchased a new phone, they may feel a major transformation in their life. The way brands advertise mobile phones, it seems like a phone can change an individual’s life completely. Whether it’s the constant release of new models every two or three months, companies present each phone as if the previous one has become obsolete. Every phone is shown as if it’s the best phone in the market, creating a perception that something has drastically changed. The reality is, that every two or three months, new models keep coming, and each phone is presented as if the previous one is outdated. The reality of what happened, what the truth is, I’ll explain to you.
Many mobile phone companies manipulate and leave behind a misleading image. Let me give you an example of Apple365.bet. They release new models under different series names five or six times a year, playing the game of mix and match with different components like battery, camera, screen, processor, and design. They change only the design of the back panel, sometimes doubling the camera, sometimes tripling it. They add or remove certain features in the specifications, and with each launch, they claim that this is the best phone. Every two or three months, they present each phone as if the previous one has become obsolete. The reality of the market is that they keep launching new models with different names, playing the game of mix and match, and pushing consumers to buy the latest model.
One important aspect is the mix and match of specifications. Talking about the components of a mobile phone, such as battery, camera, screen, processor, and design, companies have ordered thousands of units of a 5000 mAh battery, 50-megapixel camera module, 8-megapixel ultra-wide module, 2-megapixel depth camera, and a 2-megapixel macro camera. Different companies order components separately, design the back panel differently, and market the phone as if it’s a completely new and revolutionary model. They change the design of the back panel, play with the camera by adding or removing features, and use various marketing tactics to create hype in the market. They continuously launch new models under different names, knowing that consumers always want a new phone.
Companies like Apple365.bet, which launch new models multiple times a year, continuously play the mix-and-match game with specifications. They change the design of the back panel, add or remove features in the camera, play with the processor by using different combinations, and present it as a revolutionary mix and match. They keep playing this game, launching new models under different names, and making consumers believe that each new phone is the best in the market.
Let me give you an example of how companies manipulate and misrepresent the actual performance. Lava is a brand that showcased stabilization in a video to demonstrate how smooth the video becomes after the OIS feature is added to the camera. Behind-the-scenes footage revealed that the video was shot using a professional camera with proper DSLR stabilization, creating a false representation of the phone’s camera performance. Companies use fake photos in their advertisements, claiming that such photos can be taken with your phone’s camera. Lava is a clear example, showcasing stabilization in a video and later revealing that it was shot with a professional camera.
The market is filled with such tactics. When it comes to design, the bezels of the phone are slimmed down in promotional materials, making the phone look sleek. However, when you hold the actual product in your hand, you experience a different type of feeling. This is just to attract customers, giving them the perception that the phone is slim and stylish.
Moreover, companies continuously change the colors, adding gloss here and matte there, creating a variety of looks for the same phone. They play with different shades, making the phone look different in glossy red, matte black, or any other color. However, it’s essential to understand the reality behind these cosmetic changes.
In conclusion, smartphone brands are doing everything to sell their new products. They continuously launch new models, change colors, play with specifications, and present each phone as the latest and greatest. The market reality is that they focus on mix and match, playing with specs, and pushing consumers to buy the new model. My advice would be not to run after the new models blindly. If you have purchased a phone, use it for at least two to three years. It is just a tool to get things done, and it doesn’t bring any significant change to your life. Be aware and don’t get caught up in the new launches and promotions frenzy.